I have now been running macintoshhowto.com for 10 years. Here is a graph of visitors over the last 10 years:
You will notice that there are some turning points on the curve. Most of these changes correspond to Google changing their Page Rank algorithms. For example macintoshhowto.com was slowly and steadily growing in popularity until April 2012, when there was a slight drop. This corresponds to when Google released ‘Penguin’ which was a change in the way they show their search results.Most of the other changes in the graph also correlate to some kind of a Google update.
Google is trying to tweak its search results to encourage good sites and get rid of spam sites. But I have discovered two ways in which these Google rankings algorithms negatively impact the way people create websites.